FINE JEWELLERY FOR LIFE'S MOST PRECIOUS MOMENTS
Bespoke Jewellers and Jewellery Shop in Fulham, London
Discover a stunning collection of gold, diamonds and fine jewellery at Gold Centre Fulham.
Shop Now
Best Sellers
Handpicked favourites, loved by our customers.
Bespoke Jewellers and Jewellery Shop in Fulham, London
The Gold Centre is a family-owned jewellery shop on North End Road, and for more than 30 years we have been designing bespoke jewellery, selling fine jewellery and carrying out repairs for customers in Fulham and across London. Some people come in for a simple 9ct gold chain. Others bring a rough sketch, a photo saved on their phone, or a grandmother's ring that has sat in a drawer for decades. We help with all of it, and most of the making and mending happens in our own workshop.
If you want jewellers in Fulham who will sit down with you, listen properly and then make what you had in mind, visit us at 393 North End Road, London SW6 1NR, or call 020 7381 3411.
Bespoke Jewellery in London, Made by Hand
Bespoke means we start with your idea rather than a catalogue. We design the piece around you: the shape of your hand, how you spend your day, the metals you already wear and the budget you are comfortable with. Then it is made by hand in our workshop. If you have been searching for handmade jewellery in London rather than something mass-produced, this is what we do every day.
Because we are designers as well as retailers, we can be honest about what will last. A very thin band looks delicate in photos, but it can lose its shape on someone who works with their hands. A tall claw setting catches on jumpers and hair. We would much rather talk that through at the drawing stage than see you back in the shop a few months later.
People often come to us looking for a bespoke jeweller in London who is easier to reach than the West End or Hatton Garden, and who gives a modest commission the same care as a large one. That has always been how we work.
What we make to order
Engagement rings and wedding bands in 9ct gold, 18ct gold and platinum
Diamond pendants, earrings and bracelets, with natural or lab-grown diamonds
Signet rings, finished with engraving if you want it
Gold chains, bangles and initial pendants
Matching pieces for weddings, anniversaries and big birthdays
New designs made from gold or stones you already own
How Our Bespoke Process Works
Talk to us
Drop into the shop or email us a few photos. Bring anything that has caught your eye, from a screenshot to a ring a friend wears. Pictures explain a look far faster than words.
Design and price
We sketch the design, agree the metal, stones and finish, and give you a price before any work begins. Nothing is made until you are happy with both.
Choose your stones
If the piece has diamonds or gemstones, we show you options within your budget and explain the differences, including natural and lab-grown diamonds side by side.
Made in our workshop
The metal is shaped, the stones are set and the piece is finished by hand.
Collect and try it on
We check the size, the fit and how it sits next to anything you will wear it with, and make small adjustments there and then.
Bespoke Jewellery Design
Bring your vision to life with our custom jewellery service.
Sell Your Gold with Confidence
Get the best value for your unwanted gold, easy and secure.
Custom or Bespoke: Which Do You Need?
People use the two words as if they mean the same thing. They don't, and knowing the difference can save you time and money.
Custom Jewellery
Starts with an existing design and changes part of it: a different centre stone, white gold instead of yellow, a new ring size or a date engraved inside the band. It is usually quicker and costs less.
Bespoke Jewellery
Is designed from scratch. You have full control over the shape, proportions and detail, which suits engagement rings, unusual stones and pieces with a story behind them.
We make plenty of custom jewellery in London for customers who have found something close to perfect in our diamond rings or engagement rings and simply want to change one detail. If a small change gets you most of the way there, we will say so, even though a full commission would be a bigger job for us.
Custom Rings
Handpicked favourites, loved by our customers.
Fine Jewellery in London,Ready to Wear
Not everyone wants to wait for a commission, so the shop and this website carry fine jewellery you can take home today:
- Diamond rings, diamond earrings and diamond bracelets
- Engagement rings and wedding bands in gold and platinum
- Gold jewellery in 9ct and 18ct, including rings, earrings, pendants, bangles and chains
- Lab-grown diamond jewellery, backed by our best price guarantee
With luxury jewellery in London, the metal and the finish matter as much as the stones. Ask us why one pair of diamond studs costs twice as much as another pair that looks almost the same online, and we will show you the difference in grade, carat weight and setting. Every online order comes with free UK delivery by Royal Mail Special Delivery, 14 days to return it and a 6-month warranty.
More Than a Jewellery Shop
Jewellery Repairs
Ring resizing, broken chains, worn claws, lost stones, new clasps, pearl restringing and re-plating white gold.
Jewellery Redesign
Turning inherited or unworn pieces into something you will wear.
Engraving
Names, dates and short messages on rings, pendants and bangles.
Watch Services
Battery and strap replacement, and watch repairs.
Ear Piercing
Ear piercing in the shop.
Why Customers ChooseThe Gold Centre
There are a lot of jewellers in London. These are the reasons people keep coming back to a family shop in Fulham.
A family business established for over 30 years, so you deal with people who know the trade and plan to be here next year.
A workshop on site. Bespoke pieces and repairs are handled here rather than sent away.
Straight answers on carat, diamond grades and price, in plain English.
Natural and lab-grown diamonds under one roof, so you can compare them properly before you decide.
Buying online is simple: free UK delivery, 14-day returns and a 6-month warranty.
Visit Our Jewellery Shop in Fulham
You will find us at 393 North End Road, London SW6 1NR, a short walk from Fulham Broadway station on the District line. If you are planning a commission, the quickest way to start is to talk to a bespoke jeweller in Fulham face to face, with a few photos on your phone and the ring you wear most on your hand. Customers visit from Fulham, Parsons Green, Chelsea, West Kensington, Hammersmith and Putney, and the District line makes the trip easy from much of west and central London.
393 North End Road, London SW6 1NR
Opening Hours
Frequently Asked Questions
